Written AssignmentAgain, using the company (POSTED ON FILE) from the previous assignment, complete a 1-2 page paper that reviews how your company uses public relations to make their organization relev

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Written AssignmentAgain, using the company (POSTED ON FILE) from the previous assignment, complete a 1-2 page paper that reviews how your company uses public relations to make their organization relevant and to support the marketing efforts of the business. Specifically look at the impact in the global public relations efforts.Include a cover page and a reference page and include at least two sources other than your textbook and citation.Similarity less than 15%

Written AssignmentAgain, using the company (POSTED ON FILE) from the previous assignment, complete a 1-2 page paper that reviews how your company uses public relations to make their organization relev
PRODUCT MARKET PROFILE 0 Bruna Spera Martins Southern States University BU534 – International Marketing Instructor: Dr. Peggy Bilbruck Men’s Gucci Tennis 1977 Sneaker The company and product that I have chosen is Gucci and its Men’s Gucci Tennis 1977 sneaker. Gucci is an international Italian luxury fashion and leather goods brand which was founded in 1921 by one Guccio Gucci in the city of Florence, Tuscany. The brand is currently one of the oldest Italian fashion brands operating today. The current CEO of the company is Marco Bizzari. Furthermore, by September 2009, Gucci had approximately 278 directly operated stores globally, with its products wholesale done via franchises and upscale department stores. The company has developed over the years as a symbol of abundance that not only represent a luxury fashion house, but also slang for great success. Thus, its consistent inspiration for many hip-hop and rap artists is drawn from its rich history of opulence and boldness. The French luxury group, Kering is the current owner of Gucci. The former and its proprietor Francois Pinault also own notable brands like Alexander McQueen, Balenciaga, and Yves Saint Laurent. Gucci trades in products for virtually every purpose and gender. Amongst them is them is the Gucci Tennis 1977 Sneaker. The latest low-top sneaker by the brand draws its design inspiration from tennis-shoe. The sneaker is a reinterpretation of another sneaker found on the brand’s archive, and combines both a modern spirit and original (classic) details, under which the Gucci creative director Alessandro Michele describes as ‘‘a neoclassical philosophy – the act of intentionally imitating an antique example” (GQ Staff, 2020). As a re-imagination of the 70s tennis shoes which arguably both have figuratively and literally stood the test of time, the Gucci Tennis 1977 Sneaker is both durable and easy to wear (Gucci International, 2020). It has a texturized rubber sole and a low-top made of canvas. The sneakers can be worn with a diverse range of outfits, including suits, corduroy flares, denim jeans, shorts, etc. Furthermore, the product comes in Gucci’s signature plain colors, distinctive prints, neat finish and touch, etc. In addition, the product comes in seven different styles in ranges, which are all unisex. 1. Who buys the product? Men of all ages 2. Who does not buy the product? Women 3. What need or function does the product serve? The sneaker is footwear. 4. Is there a market need that is not being met by current product/brand offerings? Yes. Though there are several sneakers out there from different brands, the Gucci’s Tennis 1977 Men’s Sneakers have a unique offering in that they feature a luxurious modern design and a classic feature. The luxurious touch makes it wearable in any context and with every outfit. 5. What problem does the product solve? The main problem that the product solves is the need for luxurious, durable, and easy-to-wear sneaker-shoes. 6. What are customers buying to satisfy the need for which the product is targeted? There are other sneaker varieties, from Gucci or otherwise, that customers are currently buying. 7. What price are they paying? Between $ 630.00 and $ 690.00 8. When is the product purchased? Since the product is currently in the market, it can be purchased at any time. 9. Where is the product purchased? The product can be purchased directly from the approximately 278 directly operated stores globally, with its products wholesale done via franchises and upscale department stores. Apart from Gucci houses and branches, there are other retailers (both brick-and-mortar and online) that also sells the product. References GQ Staff. (2020, February 10). Gucci’s New 1977 Tennis Sneakers Are The Same-Same But Different. Retrieved May 7, 2020, from GQ – GQ Middleeast: https://www.gqmiddleeast.com/style/guccis-new-1977-tennis-sneakers-are-the-same -same-but-different Gucci International. (2020). Men’s Gucci Tennis 1977 sneaker. Retrieved May 7, 2020, from Gucci International: https://www.gucci.com/int/en/pr/men/shoes-for-men/sneakers-for -men/low-top-sneakers-for-men/mens-gucci-tennis-1977-sneaker-p-606111GZO309361
Written AssignmentAgain, using the company (POSTED ON FILE) from the previous assignment, complete a 1-2 page paper that reviews how your company uses public relations to make their organization relev
MARKETING 0 Bruna Spera Martins Southern States University BU534 – International Marketing Instructor: Dr. Peggy Bilbruck Environmental influences refer to external factors that impact an organization’s marketing decisions involving pricing at Gucci Company. Having a pricing goal is not sufficient; Gucci Company must consider many other factors before setting its product prices. Customers are a crucial consideration when making a pricing decision. The three vital elements for consideration about customers are whether they feel that the product provides value, how sensitive the buyers are to prices changes, the number of buyers available. The company needs to collect market size data and try to identify how sensitive customers are on price. The product’s price should match the buyers’ perception of the value they are likely to get from the product (Zhou, Zhao, & Wang, 2019). The number of buyers able and willing to buy the product, determine the demand of the product, and due to forces of demand and supply, it influences the product price. When the demand is high, the company can set relatively high prices. The way competitors sell and price their products has a great impact on the pricing decision of a company. If a customer wants to buy a pair of sneakers from Gucci Company, but the price 20% less in another competing company Prada Company in Italy, the customer is more likely to buy the product from the competitor. The Gucci Company should consider matching its prices to that of the competitors like Prada Company and Dior to establish and maintain their loyal clients to avoid this problem, which may cost the company its market share. When the competition is too high, the company may also consider giving an extra discount if the customers feel the prices may be better somewhere else. The presence of substitute commodities impacts the pricing decision of the company as well (Kim, 2019). If the prices of certain products become too high, the customers may look for a substitute that solves the same problem. High completion also means and the company should invest more in advertising. The economic forces impact the product pricing decision. The economic environment factors like unemployment levels and interest rates impact the price. When the level of unemployment is very high, many people will have lower bargaining power due to low income, which results in reduced demand for the product—the lower the demand, the lower the price. When interest rates are very high, the company is likely to increase the prices of a product to compensate for the interests. The rate of currency exchange in the international market also influences the product pricing. Federal and state regulations and laws determine the prices of products. The state regulations are designed to promote competition, encourage fair and ethical business behavior, and protect consumers from exploitation. Some regulations limit the ability and freedom of sellers to charge differently for the same commodity. Such regulations may serve to protect small companies from the big ones that have the ability to give big discounts and eliminate the small competitors. The state may set maximum prices for some products above, which no company is supposed to sell. Governments may set taxes and custom duties that influence the pricing decision as the company must find a way to compensate for extra expenses brought by the tax addition. Changes in customers’ tastes and preferences may affect the marketing and pricing decision of the Gucci Company. Change of people’s social behavior and other factors may impact them to shift preference on certain products affecting the demand and thus, forcing the company to lower its prices. Conclusively, Gucci Company has to consider several factors when setting pricing and marketing objectives. These influencers may include the completion, customers, government policies and regulations, economic forces, and changing buyers’ preferences and tastes on products. Reference Kim, J. (2019). The impact of different price promotions on customer retention. Journal of Retailing and Consumer Services, 46, 95-102. Zhou, J., Zhao, R., & Wang, W. (2019). Pricing decision of a manufacturer in a dual-channel supply chain with asymmetric information. European Journal of Operational Research, 278(3), 809-820.

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