Provide article (PDF), Requirement (Word document)
Main Learning Objectives: 1. To underscore the importance of consumer behavior in strategic planning.
2. To illustrate the complexity of strategically managing the supply chain for a modern manufacturing company and the implications effects of â€˜mass customizationâ€™ on supply (value) chain
1-2 page brief essay format. To finish the three questions below sign as individual assigment.