balanced scorecard 16

Suppose a company at which executives were rewarded for meeting targets based only on profits and stock price switches to a balanced scorecard that adds measures for customer satisfaction, employee engagement, employee diversity, and ethical conduct.

How, if at all, would you expect executive performance to change in response to the new control system? How, if at all, would you expect the company’s performance to change?

(Note: The balanced scorecard contains four major perspectives.)

You are really going to want to attend/watch the live lecture before you attempt to answer the question this week. You need to have a very solid understanding of ALL 4 PARTS of the Balanced Scorecard before you can answer the TWO questions:

1. How would you expect Individual executive performance to change in response to the new control system?

2. How would you expect the company’s performance to change?

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