COMPETITIVE ANALYSIS (1 page)
Base from the case study: Building Capabilities at the Westward Hilton (Page 453)
As for the competitive analysis, you need to conduct a comprehensive analysis of the company’s bargaining power in the market and a resource comparison with its major competitors. You should apply content from Chapter 2 and Chapter 4 to complete this part.
-Michael Porter’s Five Force Model:
+Create a visually effective Porter’s 5 Forces model for the business segment in which your company operates (e.g., casino resorts, major hotel chains, entertainment).
+You should briefly describe the type of suppliers, customers, substitutes and competitors on which your analysis is based and evaluate the bargaining strength of each force.