Segmentation and targeting principles are often mistaken as being the same in marketing. For this di

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Segmentation and targeting principles are often mistaken as being the same in marketing. For this discussion:

Requirements: at least 470 words and APA references.

    • Define the two concepts of segmentation and targeting.
    • Using a product of your choice, identify a primary customer group based on common, shared characteristics.
    • Include demographic and behavioral characteristics of the customer group.
    • Explain how the product you have chosen would be positioned or repositioned amongst those target customers.
  • Indicate the key differences between positioning and repositioning in your analysis.

 

 

    • Posted: 4 years ago
    • Due: 17/12/2015
    • Budget: $10
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