31) Compared to mail surveys, e-mail surveys offer time and cost advantages, especially in large sur

31) Compared to mail surveys, e-mail surveys offer time and cost advantages, especially in large surveys.

32) Promised incentives are incentives that are included with the survey or questionnaire.

33) A prepaid incentive is sent to only those respondents who complete the survey.

34) The recording of behavioral patterns of people, objects, and events in a systematic manner to obtain information about the phenomenon of interest is called observation.

35) Personal observation is an observational research strategy in which human observers record the phenomenon being observed as it occurs.

36) An observational research strategy in which mechanical devices, rather than human observers, record the phenomenon being observed is called mechanical observation.

37) Many social media sites today present an excellent platform for allowing researchers the widespread ability to disseminate questionnaires.

38) The collection of survey data through social media sites can be automated, but does not allow the researcher to customize reach to various segments of consumers.

39) A limitation is that online surveys conducted through social media platforms do not encourage committed and credible feedback.

40) Analysis of the comments, photos, videos, audio, and other stimuli posted voluntarily by consumers on their social media sites are traces of their behaviors. An analysis of these constitutes a form of observation known as trace analysis.

41) Participant blogs and online research communities may be considered to be examples of e-ethnography or netnography.

42) Sugging is fund-raising under the guise of research.

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