Direct Marketing/Social Marketing Case:
My wife informed me that Buffer, our golden retriever, received a “happy birthday” card via email from our vet. Obviously, she and our kids think this is very cute despite the fact that the dog hasn't got a clue. The dog is the customer, right?
- Is this direct marketing campaign a waste of money since the dog doesn't have a clue about the birthday or the card? (Support your opinion)
- What benefits does the vet expect to get from her direct marketing campaign?
- What other kinds of direct or social marketing could a vet use to maximize customer loyalty at an affordable cost?
NO MORE THAN ONE PAGE; DUE IN 12 HOURS!
- Posted: 4 years ago
- Budget: $5