Is CSR an effective branding strategy for aircraft manufacturers: A comparative analysis between Boeing and Airbus
• Explore the importance of CSR in the creation of brand value for aircraft manufacturers.
• Examine the knowledge and use of CSR as a concept by Boeing and Airbus
• To Investigate the current CSR programs and activities being undertaken by Boeing and Airbus
• To examine if CSR has been effective as a branding strategy for Boeing and Airbus.
• To identify how CSR has impacted the overall performance of Boeing and Airbus