Explore the importance of CSR in the creation of brand value for aircraft manufacturers….

Is CSR an effective branding strategy for aircraft manufacturers: A comparative analysis between Boeing and Airbus

Objectives

• Explore the importance of CSR in the creation of brand value for aircraft manufacturers.

• Examine the knowledge and use of CSR as a concept by Boeing and Airbus

• To Investigate the current CSR programs and activities being undertaken by Boeing and Airbus

• To examine if CSR has been effective as a branding strategy for Boeing and Airbus.

• To identify how CSR has impacted the overall performance of Boeing and Airbus

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