Gillette sends out a free razor to induce switching from anolder model. This is an example of using

Gillette sends out a free razor to induce switching from anolder model. This is an example of using ________ as the salespromotion approach. Select one: a. coupons b. product sampling c. product placements d. premiums e. comparative parity method When two or more brands are reviewed against each other oncertain attributes, it is considered ________ advertising. Select one: a. institutional b. covert c. pioneering d. comparative e. competitive What is an example of measured media? Select one: a. promotion b. e-mail marketing c. direct marketing d. social media e. newspaper Which customer sales promotion refers to an instant pricereduction at the point of sale, available in print media, online,or in-store, that encourages customers to “buy now?” Select one: a. coupon b. contest or sweepstake c. premium d. rebate e. loyalty program ________ advertising is heavily used during the growth and earlymaturity stages of the product life cycle. Select one: a. Competitive b. Pioneering c. Covert d. Institutional e. Comparative Attached

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