Write the introduction to the whole paper. You should include the purpose, main findings, and the…

Q 1. Write the introduction to the whole paper (i.e. answers to questions 1-5). You should

include the purpose, main findings, and the scope and the structure of your paper in the

introduction. (You should write your introduction after you know the key findings and the

structure of your paper. It is strongly recommended that you write the introduction when you

have completed the main body).

Q 2. (i) Provide a brief profile of your MNE. Information such as its country of origin, company

history, its main products/services, countries of operation etc., should be included. (ii) What

are core resources and capabilities of your chosen MNE? Which resources and capabilities

do you think provide the source of competitive advantage for the company?

Part 2: Host country analysis (approx. 400 words)

For this part, you need to select one foreign market (the host country) your chosen MNE is

operating in. You may not choose the countries you selected for the Country Analysis

Assessment (Assessment Task 2) of this course.

Q 3. Analyse the current political situation of your selected host country. What opportunities

and challenges does the current political situation create for your chosen MNE’s operation in

the country?

Part 3: MNE’s strategy in the host country (approx. 1,100 words)

Q 4. Based on your understanding of the course topics, Strategy and Structure of MNEs and

Entering Foreign Markets, analyse strategy and entry mode choices your MNE adopted as it

entered and operates in the host country. Evaluate the benefits and pitfalls of the company’s

decisions. If you were given the responsibility of managing your chosen MNE’s operations in

your selected host country, what additional or alternative actions would you undertake?

Provide justifications for your answer.


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