Purpose:This unit aims to give you an opportunity to combine many facets of your acquired MBA skills into theproduction of a high-quality research report.
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HI6008 BUSINESS RESEARCH PROJECT – ASIGNMENT 3 – BUSINESS RESEARCH
Assignment 3 – the Research Design and Methodology – is to ensure each student is able to contribute to theconstruction of a written report demonstrating their understanding of the business research paradigm,appropriate methodology, data collection, analysis and interpretation.You will ideally work in a group of up to 3 persons. Your respective contributions will be governed by yourTeam Charter, which you produced at the same time as your Topic Approval submission. Additionally, youare required to append to this report a statement indicating ‘who wrote which sections’.This assessment builds upon your Literature Review (assessment 2) in that you are now aware of whatadditional data is needed to lead you to the answer to your research question(s) (as defined in TopicApproval (assessment 1). To discover the required data may require you to search for additional secondarydata, and will most probably also require the collection of primary data, by applying qualitative orquantitative methods. In this assessment you will document what your team has decided as the mostappropriate way forward. If you choose a quantitative approach, you will go ahead and state yourhypothesis, how you intend to verify it, what data you need, how it can be collected and analysed. [Notethat you are NOT required to actually obtain primary data]. If you choose a qualitative approach, you will goahead and decide which method is appropriate, how you would design the questionnaire (include a fewexample questions), and state how you would collate and interpret your data. [Note that you are NOTrequired to actually obtain primary data].