marketing 16

Most marketing managers consider their product form or product category competitors to be the most serious threats.  What are the pros and cons of this perspective?

2.  In most cases, competitors are viewed as being undesirable, that is, having fewer competitors is better than having many.  Can you think of situations in which competitors can help you?  Describe at least one situation.

 

3.Other than the Coke/Pepsi illustration used in the beginning of Chapter 6, have you observed any other markets in which the competitors appeared to be acting strategically in the game theory sense?

There is a good youtube video explaining game theory that I have attached here.  You only have to watch the first 5 and a half minutes of the video.  I hope it helps.  Here is the address:

www.youtube.com/watch?v=PnZkU0sZVpI

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