www.cengage.com / strategic marketing
Include reading from Chapter 12
1. How has Apple developed extreme loyalty among consumers that has resulted in an almost cult-like following?
2. Describe the role of Apple stores as an important part of its marketing strategy.
3. What will Apple need to do to maintain product innovation and customer loyalty?
case study is to the back of the book PART 5 pages 313-326
Apple’s Winning Marketing Strategy