select a retailer and do analysis 2 3 pages

Please see the guideline for detail.

make observations that help you answer this question:

Why has your store been (or not been) a success so far, given its retail positioning and retailing mix?

  1. Retail Positioning is:
    value (location, reliability, prestige, store design, quality, service) breadth of its product line (range of products sold in the store)
  2. Retailing mix is:
    a. Pricingb. Location
    c. Retail Communication d. Merchandise

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