analyzing the article 2

Introduction:

Describe the farming and juice production industries; and briefly introduce Wiikano Orchard company business history

Body

  • Based on thorough reading of the case, depict in a matrix style the opportunities, challenges, strength and weaknesses for Wiikano (SWOT analysis).
  • Summarize the proposal and in light of the SWOT analysis, discuss the following:
    • What are the other alternatives (proposed solutions) to overcome the losses in profits?
    • Why changing the branding might not work in the current situation? How repositioning might be a better alternative to increase customers perceived value of the Tuwa product? And what positioning should be pursued?
    • What promotion should Wiikano use to communicate Tuwa differentiation? (the proposal suggested digital marketing, do you think this is feasible investment? Explain.

Conclusion:

In the conclusion part, reflect on the importance of understanding customers and the market place in achieving Business objectives.

References: Use proper documentation of any information used in the report (use APA style of citation and referencing)

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