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A. Case study Analysis
Questions to be answered are:
1. Why has Body Shop been so successful?
2. Which strategic decisions contributed most to its initial success?
3. Why did the company make the decision to stop distribution and manufacturing?
4. What are the dangers of having the brand so linked to the entrepreneur?
5. Can a company like Body Shop, linked so closely to the values and vision of its founders, survive after their exit?
B. Reflective essay (15%)
Write a reflective essay (1200 words) on the case study. reflect and critically analyse what they have learnt from the case study in relation to International Entrepreneurship.