Strategy Mapping

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Explain the process of strategy mapping and how it relates to performance management andestablishing value propositions. You may discuss this theoretically or use the Glacier Inn case studypresented in Armitage and Scholey (2009) to serve as an example for integrating these ideas.Alternatively, you can use the Hazard Action Zone case study presented in Murby and Gold (2005)if you’d prefer.

Armitage, H., & Scholey, C. (2006). Using strategy maps to drive performance. Society of Mgt.Accountants of Canada. Retrievedfrom…

Murby, L., & Gould, S. (2005). Effective performance management with the balanced scorecard:Technical report. Chartered Institute of Management Accountants. Retrieved from:…


Your essay should be 3 to 4 pages long and include the following:

Introduction: In this part of your essay you will need to introduce your topic and provide a verybrief overview of the key points you plan to make in your paper.

Analysis: In this section you will present several arguments in favor of your thesis statement.Discuss how either Glacier Inn or Hazard Action Zone effectively used strategic mapping (or howthey failed to do so).

Conclusion: Wrap up your argument with a clear and cogent synopsis of your findings. Do yourbest to convince your reader (aka, your professor) as to your position.

Additional Instructions: Your essay should be 3 to 4 pages in length (not counting your title pageor references). You must include a list of references. APA formatting is preferred. Do not paste insections of text into your essay. All of your work must be written in your own words. It’s OK to use ashort quote now and again, but quotations must be in quotation marks and properly cited. In-textcitations should be used anytime you are borrowing somebody else’s ideas, or information


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