Sports Management Disc

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PLEASE READ AND FOLLOW ALL DIRECTIONS BELOW

1. Complete reading #1 (M6R1) and #2 (M6R2). (ATTACHED BELOW)

Refer to Reading #2 (Sales Philosophies) and answer the following questions.

This decade-old book chapter still offers a lot of insights into selling. First, review the entire chapter and select any one sales principle or strategy you want to discuss more. Try to offer your thoughts, ideas, or insights in relation to the sales principle/strategy. You may agree or disagree with the chosen principle. You can relate it to your own personal sales experience.

You may try to improve the sales principle by inviting a new idea, concept or by relating it to the latest social/political/technological environment / trends.

2. Second, search online to find more sales principles/philosophies or an example containing a principle. Pick one idea and introduce it to the class. Discuss why you like the chosen principle and how it relates to selling sports sponsorship. Please include the URL (link) for the relevant article, for example,

https://www.forbes.com/sites/meghancasserly/2013/01/30/the-five-sales-tactics-every-entrepreneur-must-master/#20ecd4354a89 (Links to an external site.)

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