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Through the advent of social media, a thing known as “slactivism” has arisen. This is literally activism through social media and, despite such a negative label, researchers are finding that this actually works! Activism through the medium of social media is having a significant impact. This is just ONE example of many of not only a “mass behavior” but can also fit into all 4 categories of social movements. The individuals involved in this mass behavior/social behavior could easily be examined within the lens of the “contagion theory” as well as the “emergent-norm theory.”
For this question, choose 1 SPECIFIC social movement going on today. It can be associated with or without social media. It can be Black Lives Matter, the Anti-Vaccination movement or a movement to clean up our oceans, etc.. Find an article explaining this movement and answer the following questions:
1. What type of social movement does your movement fall under?
2. What theory of crowd behavior can be applied to this movement? Please expand
3. What Social movement theory can be applied to this movement? Please expand
4. At what stage in the social movement cycle would you place this movement?