Review for the company Netflix the attachments, EFE Matrix, CPM and the brief explanation of implications of each and what it means to the company. What steps could be taken to improve the company’s c

Review for the company Netflix the attachments, EFE Matrix, CPM and the brief explanation of implications of each and what it means to the company. What steps could be taken to improve the company’s c
Raelene’s Assignment – COMPLETED 12/30/2021) Part 2: Competitive Profile Matrix (CPM) Develop a Competitive Profile Matrix for your CLC group’s selected company. Complete the following steps. Step 1: Refer to Chapter 3 of the David text to learn how to complete an CPM Matrix. Step 2: Open your Strategic-Planning Template. Click on the CPM tab at the bottom of the template. Step 3: Refer to the information provided for the team’s project case that you initially reviewed in at the beginning of the Topic 1 assignment and review the section on competitors. Also view online resources that compare the company with their primary competitor, or, if possible, two closest competitors. You should also use the sources listed in Table 3-7. Step 4: Prepare a CPM that includes the team’s company and two primary Competitors.     Netflix Amazon Prime Video HBO Critical Success Factors Weight Rating Score Rating Score Rating Score Advertising 0.10 0.40 0.30 0.20 Organizational Agility 0.05 0.20 0.10 0.15 Excellent User Experience 0.05 0.20 0.15 0.10 Flexibility 0.10 0.40 0.30 0.20 Unlimited Options 0.10 0.30 0.40 0.20 Collaboration Ecosystem 0.05 0.20 0.15 0.10 Disrupting the industry, disrupting itself 0.20 0.80 0.40 0.60 Pioneered binge-watching 0.05 0.15 0.20 0.10 Closed Loop – Feedback 0.05 0.20 0.15 0.10 Personalization ovia the netflix recommendation engine. 0.10 0.40 0.30 0.20 No Ads 0.10 0.40 0.20 0.30 Price Competitiveness 0.05 0.15 0.20 0.10 Totals 1.00   3.80   2.85   2.35 References: Clark, T. (2019). Netflix Vs Hulu Vs Amazon Vs HBO Vs Showtime: Which Is Better. Businessinsider.com. Retrieved from: https://www.businessinsider.com/netflix-vs-hulu-vs-amazon-vs-hbo-which-is-better-2019-9#but-just-because-prime-video-has-the-highest-number-of-movies-and-tv-shows-that-doesnt-mean-it-has-the-best-titles-netflix-and-hulu-are-almost-even-in-terms-of-the-number-of-high-quality-tv-shows-they-offer-4 Song, M. (2021). A Comparative Study on Over-The-Tops, Netflix & Amazon Prime Video: Based on the Success Factors of Innovation. International Journal of Advanced Smart Convergence, 10(1), 62–74. https://doi.org/10.7236/IJASC.2021.10.1.62 Uta, Iulia-Cristina. (2019). 8 Key Factors Behind Netflix’s Success Story. Brandminds.live. Retrieved from: https://brandminds.live/8-key-factors-behind-netflixs-success-story/#:~:text=%208%20key%20factors%20behind%20Netflix%E2%80%99s%20success%20story,range%20of%20movies%2C%20tv%20series%2C%20shows%2C…%20More%20 IBISWorld. (2021). Online Television Sales Industry in the US – Market Research Report. IBISWorld. Retrieved from: https://www.ibisworld.com/search/default.aspx?st=Online%20Television%20Sales%20in%20the%20US&ast=Netflix Online Television Sales in the US – Industry Data, Trends, Stats | IBISWorld IBISWorld. (2020). Video Streaming Services Industry I the US – Market Research Report. IBISWorld. Retrieved from: https://www.ibisworld.com/united-states/market-research-reports/video-streaming-services-industry/
Review for the company Netflix the attachments, EFE Matrix, CPM and the brief explanation of implications of each and what it means to the company. What steps could be taken to improve the company’s c
Netflix Hulu Amazon Prime Critical Success Factors Weight Rating Score Rating Score Rating Score Advertisement .10 .2 .3 .3 Customer Loyalty .15 .6 .3 .45 Price Competitiveness .10 .3 .2 .3 Service Diversity .12 .48 .24 .36 Global Expansion .15 .45 .3 .6 Strategic Partnership .15 .6 .3 .45 Service Quality .05 .15 .1 .15 Brand Awareness .08 .32 .16 .24 Innovation .10 .4 .2 .3 Total 1.0 3.5 2.1 3.15 Above is a matrix (CPM) , competitive profile matrix. This compares Netflix with two other major competitors- Hulu, and Amazon Prime. As you can see with the matrix , Netflix is the clear winner amongst their competitors. Netflix was one of the first streaming services to come out, and be available to customers other than cable. Netflix has a rooted start compared to other streaming services, so the partnerships and customer loyalty have been built for a while. They are offer different languages, and large variety of shows for customers to choose from and some that made just to stream within Netflix. As well newer streaming services did arise, giving Netflix a run for their money, they start to build their own name and gain strengths stronger than Netflix becoming a tough competitor. Hulu, and Amazon prime both are newer compared to Netflix but slowly already building larger strengths than Netflix. As shown above you will see the strengths that each stream has over the other. Each one have a certain flare that the other services may not, partnership is huge. Some have been able to connect with phone services, tv shows, and even movies to premiere on a certain streaming over others. Nonetheless, there will always be a streaming services that illegally steals from all the paying streaming services which is a big downfall. But from the matrix shows Netflix long years seems to have a win over the newer streamers.