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Social media plays a huge role in most of our lives. It has literally changed the way some organizations do business and has definitely changed the way many people conduct themselves both in and out of work. Understanding how social media works in terms of making a workplace better or worse is fundamental in an organization’s success.
Imagine you work in the public relations department of your company, or one in your chosen field. Your business does not currently have a social media policy to guide its interactions online.
Research social media policies at several organizations. For example, Nike, McDonald’s, CVS–any organization for which you can find social media policies. This research will help you to create your own policy.
Write a 350- to 700-word social media policy for your organization that you will share with upper management. This policy should include the following:
- Introduce your policy by explaining the relevance of social media in the workplace and why your organization should adopt the policy you created.
- Address the appropriate use of social media at your place of business
- Identify effective communication techniques for communicating electronically
Format your introduction as an e-mail to your company leaders. Make sure to use effective communication by taking your audience into consideration. Also consider format in terms of a formal e-mail.