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Prestigious pricing – prestige/expensive watches in Saudi Arabia.
Islamic preceptive (Verses of the quraan including pride arrogance and wastefulness in islam)
Saudi Arabian Cultural Perspective
Western Perspective (psychological Pricing)
We have to be on sided explaining if Patek Philippe (THE COMPANY WE CHOSE) should come to saudi and if their target are willing to pay despite islam and culture
our target consumers have the purchasing power but many of them are concerned about the idea that buying a watch worth 100000 SR or more is as money-wasting/squandering and consequently “Haram”
You need to show that you are able of studying the target market concerns and perceptions through reviewing the literature and preparing a questionnaire that measure main variables.