Pick any popular company that has information on the web you can search for. Page 1 cover page Page 2-3 Introduction to your company Page 3-5 Relate your company to the student learning outcomes for t

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Pick any popular company that has information on the web you can search for.


Page 1 cover page


Page 2-3 Introduction to your company


Page 3-5 Relate your company to the student learning outcomes for this class and key points made during the powerpoints.


Page 6 conclusion – your insight to the company


Page 7 references (minimum 7 sources used in paper)

You must follow the precise APA style requested for this paper and specified in the Syllabus section of this course.

Submit your final paper as an attachment (word or pdf) by week 4 Saturday (midnight). I will grade this assignment by Tuesday or Wednesday of the following week.

This is a 7-page long paper on a company you choose to analyze as well as 5-10 “nuggets” you take away from this class, due on the Saturday of Week 4. This paper focuses on CLOs # 1, 3, 4, 6 and 7. There will be detailed instructions for it in the course shell. There will be a professor feedback at the beginning of week 4 and the grade will be posted four days after the due date.

Pick any popular company that has information on the web you can search for. Page 1 cover page Page 2-3 Introduction to your company Page 3-5 Relate your company to the student learning outcomes for t
Running head: Amazon.com incorporated 0 Amazon Inc. Matthew H Helsel ECO203: Principles of Microeconomics Abstract Since Amazon began as an online bookstore in 1994, it has grown to dominate multiple markets and become the largest e-retail store in the world, and a huge employer in the United States of America. Amazon competes with major companies in each of the markets that it participates in and is always close to the top, if not number one. Amazon has entered multiple markets over the years, expanding over a wide selection of services that they offer and even seem to be aiming to be independently operated. Amazon Inc Amazon.com Incorporated (Amazon) is the second most valuable publicly traded company in the world, following behind Apple (Bach, 2018) and the second largest employer in the United States of America (U.S.), following behind Walmart (Fortune, 2018). Amazon has very few competitors and has been taking over the e-retail game for years, growing faster than any big company in the U.S. (Ramstad 2017). Amazon has a lot of control over pricing, beating out the competition. Amazon’s market structure is an oligopoly, a market dominated by only a small number of stores. These oligopolies maximize profits, set prices, and dominate the market. Buying Out the Competition Amazon is the U.S.’s biggest online retailer of cleaning supplies and home good, competing with stores like Walmart, Target, and Bed Bath and Beyond. When it comes to clothing and shoe retailer, Amazon competes with Designer Shoe Warehouse, Footlocker, and GAP. Moving onto a distributer of music, books, and television the company competes with Apple, Netflix, and Home Box Office. Over the past few years, Amazon has bought; the internet’s biggest independent online shoe store: Zappos, the biggest online diaper stores: Diapers.com, and the biggest online comics store: ComiXology. Amazon bought Twitch, a live streaming video game platform. Most recently Amazon bought Whole Foods Market, the U.S.’s sixth-largest grocery store, now letting Amazon participate in the $700 billion grocery-store business (Meyer, 2017). In most recent news, in early September of 2018, Amazon announced the order of 20,000 delivery vans from Mercedes-Benz. Amazon plans on using these vans for last-mile delivery, meaning getting the packages from a shipping hub to your house. Amazon has started to build its own delivery service, starting with their initial order of 5,000 vans that have been the trial of the service in Austin, Texas. Amazon’s goal is not to replace its competition, USPS, FedEx, and UPS in the newly entered delivery service, but Amazon will definitely end up relying less on other logistic companies (Mann 2018). Dominating the Market Amazon’s goals seem to not only dominate, but to own the market. Amazon, in short, is an everything store. Amazon lends credit, publishes books, designs clothing, and manufactures hardware. Amazon Web Services rents bandwidth and computer power to companies like Slack, Netflix, Dropbox, Tumblr, Pinterest, and even the Federal Government (Meyer, 2017). Amazon is big and is getting bigger every day, and with Amazon buying the competition, some would argue that Amazon is a monopoly, but it is far from a monopoly. A monopoly is a market structure characterized by a single seller, selling a unique product to the market, facing no competition. Amazon faces major competition in every market that it competes in. A few of Amazon’s major competitors are; Walmart, Apple, and Netflix. Amazon is growing fast, and will probably pass Walmart in the near future. If Amazon was a monopoly, it wouldn’t have low prices and would have no competition. Amazon is an oligopoly, a company inside of a market structure that only a few companies dominate. Amazon and its top competitors, compete with each other in the market. In 2009 Walmart announced that customers could buy selected hard cover books on Walmart.com for just $10, instead of the typical $25-$35. Amazon quickly matched Walmart’s price on the same books. Walmart responded by lowering the price to $9, and Amazon did the same. Walmart then lowered the price to $8.99, Target.com then matched Walmart’s price, and Walmart lowered the price another penny to $8.98. This makes it clear that the big companies are competing, while smaller companies cannot (McArdle, 2009). Amazon has even entered the delivery market. With the leading e-retailer expanding into the delivery business and placing twenty thousand delivery vans on order from Mercedes Benz (Mann 2018), Amazon is becoming more powerful and independent. Amazon is helping the economy by creating jobs even though this move will hurt other delivery services such as; USPS, UPS, and FedEx. Amazon has been expanding in unbelievable ways in our economy. Conclusion Amazon has been dominating the market for years and I cannot imagine a day in the future that Amazon is not the number one everything store anymore. The company is well known and a lot of shoppers first stop in online shopping. From personal experience, I know a lot of people that rely heavily on Amazon.com for all of their needs when we cannot get them elsewhere. Amazon is going to continue its growth and expansion as a company into different markets, and continue to dominate the e-retail market and one day surpass all of its competition. Amazon is headed in the direction of one day possibly being the United States top employer as well. References Bach, N. (2018, March 21). Amazon Passes Another Giant to Become The Second Most Valuable U.S. Company. Retrieved from http://fortune.com/2018/03/21/amazon-second-most-valuable-company-after-apple/ Fortune 500 Companies 2018: Who Made the List. (n.d.). Retrieved from http://fortune.com/fortune500/list/filtered?sortBy=employees&first500 Mann, D. A. (2018, September 19). Look out, UPS, FedEx – Amazon just ordered 20,000 delivery vans. Retrieved from https://www.cnbc.com/2018/09/18/should-ups-be-concerned-about-amazons-order-of-20000-vans.html McArdle, M. (2009, October 29). Is Amazon an Oligopolist? Retrieved from https://www.theatlantic.com/business/archive/2009/10/is-amazon-an-oligopolist/29270/ Meyer, R. (2017, June 19). Is Amazon Already a Monopoly? Retrieved from https://www.theatlantic.com/technology/archive/2017/06/when-exactly-does-amazon-become-a-monopoly/530616/ Ramstad, E. (2017, October 23). Amazon is growing faster than any big company in the U.S. these days – and maybe ever. Retrieved from http://www.startribune.com/amazon-is-growing-faster-than-any-big-company-in-the-u-s-these-days-and-maybe-ever/450818013/
Pick any popular company that has information on the web you can search for. Page 1 cover page Page 2-3 Introduction to your company Page 3-5 Relate your company to the student learning outcomes for t
Collaborative Paper for Principles of Microeconomics (ECO203) General View This is an individual paper done little by little every week in activities called sprints. Other students will act as peer reviewers of your sprints in weeks 1 and 3. As an author you will benefit from the comments received in weeks 1 and 3 from your peers and will be able to send a better paper at the end of the term in week 4. As a peer reviewer you will use critical thinking skills to help other authors to improve their papers. Academic papers need to have a research question. There are only two types of research question for this assignment and you should select just ONE of them: What are the main characteristics of the Demand and Supply of the firm or industry of your choice? What are the main characteristics of the market structure of the firm or industry of your choice? The list of firms to choose from is the following: Amazon, Boeing, Costco, Facebook, Gillette, Hachette, J.C. Penney, McDonalds, Priceline, Schick, Virgin Atlantic, and Wal-Mart. All these firms appear as business cases in your textbook and the Library has a site for us to search for materials related to these firms (see Library Resources in this document). The paper should focus on answering your research question in no more than 2 pages, quality rather than quantity. I expect students to apply and use key concepts, research about the firm using academic and business journals, and provide evidence that supports main findings. Objectives At the end of this assignment students will: Interpret the market conditions or market structures of real businesses (CLO3 or CLO1) Employ marginal analysis to consumer and production decisions (CLO2, CLO6, CLO7) Illustrate the concept of elasticity (CLO4) Practice writing, analytical and peer review skills. Paper Structure The structure follows the sections of a short paper. The paper should be no more than 2 pages (single spaced, Times New Roman, font 12) without including the pages for the title, references and appendices. It contains the following distinguishable sections: Abstract. In a paragraph explain the argument of the paper, its logic and the concepts that are illustrated in it. Introduction. The introduction should be just one paragraph long. It should set the relevance of the topic and finish with the main question you want to answer. The introduction must end with the research question paper in explicit question format. Argument and Analysis of Evidence. The microeconomic analysis section should be the longest in the paper and it is the most important in terms of learning objectives. Do not include tables and figures here, those should be placed in the F section. In this section you should present the theoretical elements applied to your firm or industry and the evidence (quantitative and qualitative) that supports your arguments. For a Demand-Supply paper make sure you apply key terms and concepts related to quantity demanded, shifts of demand, elasticity, marginal analysis, preferences of consumers, supply, shifts of supply, production process, cost structure, market equilibrium, consumer and producer surpluses. For a Market Structure paper make sure you apply key terms and concepts related to price taker and price maker markets (perfect competition, monopolistic competition, oligopoly and monopoly), profit maximization objective in the short run and long run, marginal analysis, price competition, non-price competition, determination of output level to maximize profit, firm interdependence, price control, consumer surplus, producer surplus, market equilibrium. Make sure you explicitly use at least five key terms in this section from the list provided in ‘Theoretical Concepts that should be Included in your Paper.’ Conclusion. This is the section that shows your deep understanding of your case and must be directly related to the research questions in the introduction. The conclusion should be just one paragraph long and must answer the research question explicitly. You can also expand on the implications of your answer and predict something about the future. References. Include all references used in the paper. Tables and Figures. All visuals and tables are placed in this section. Paper APA Style and Library Resources All sections of the paper (Abstract, Introduction, Argument and Analysis of Evidence, Conclusion, References and Tables and Figures) must be APA as it is described below. We will use the specific APA style used by the Journal of Research on Innovation Teaching (JRIT), a journal supported by National University. Every peer reviewed journal in economics, business, management and social sciences requires contributors to comply to their specific APA formats for accepting an article for review. So, I decided that you will use the JRIT instructions to write your paper. The complete details of it are in a separate document entitled APA-Style-JRIT that is in the Blackboard course shell. Use this JRIT APA style format and style for titles, subtitles, tables, figures, paragraphs, font size, references, footnotes, all sections including the abstract. This document follows the JRIT APA format. Theoretical Concepts that should be Included in Your Paper When describing the Demand or Supply or the market structure of the firm (industry) of your choice, I expect you will use key economics concepts learned in this class, mainly the concepts learned/discussed in the first three weeks. The list below contains the most relevant concepts you may use: Law of demand, law of diminishing marginal utility Law of supply, law of diminishing returns (increasing marginal costs) Market equilibrium Consumer surplus and producer surplus Substitutes and Complements in Consumption Substitutes and Complements in Production Price elasticity Income elasticity Opportunity cost, explicit costs, implicit costs, sunk costs Total cost, variable costs, fixed costs, average total cost, average variable costs, average fixed costs, marginal costs Breakeven price, short run profit, long run profit Profit maximization, marginal cost = marginal benefit Price taker markets (Perfect competition) Price searcher markets (Oligopoly, Monopoly, Monopolistic Competition) Logistics and Collaboration Management You will have the opportunity to self-select the firm or industry of your preference and the topic of research, Demand/Supply or market structure. You will also have the freedom to choose the paper you want to give your peer review in a first-come-first-serve format. If a paper has already a feedback, find another one. The activities per week and due dates are as follow: Sprint Activities Activity Due Date Peer Review Due Date Sprint Week 1 Write an introduction and provide peer review Saturday week 1 Monday week 2 Sprint Week 2 Identify two peer articles and empirical evidence that support the argument/analysis section Saturday week 2 Sprint Week 3 Write the entire paper draft and provide peer review Saturday week 3 Sunday week 3 Sprint Week 4 Write the final paper Saturday week 4 The paper itself counts 85% of the grade and I will grade only the final paper submitted at the end of week 4. The peer review component counts 15% of the grade. So, feedback is not a free activity, but I will not grade that part. Students and peers evaluate it! The student that provides the feedback has the opportunity to self-evaluate the quality of his own input (5% of the grade for the giver) The student that receives feedback has the opportunity to evaluate the quality of the feedback received (10% of the grade for the giver) Grading details in the section below. Assessment and Grading The Paper (85%) The Peer Review (15%) Paper (85 %) The paper will be graded based on Grammar, Punctuation and Spelling (8 %) APA Style for titles, paragraphs and references (8 %) Clarity of objective, introduction, conclusion and strong connection between the introduction and conclusion (10 %) Economic analysis using economic principles in the argument section (35 %) Empirical evidence that supports economic analysis in the argument section (15 %) Overall quality of conclusion (9 %) Self Evaluation (5 %) Give yourself 8 – 10 if you provided feedback in weeks 1 and 3, and the quality of your feedback to the introduction and entire draft of other students were very useful 5 – 7 if you provided feedback in weeks 1 and 3, and the quality of your feedback to the introduction and entire draft of other students were ok 1 – 4 if you provided feedback in one week of two, or the quality of your feedback to both the introduction and entire draft of other students were poor 0 if you failed to provide feedback at all Peer Evaluation (10 %) (average of points you received in weeks 1 and 3) Evaluate each feedback your received in weeks 1 and 3. Give each one: 8 – 10 if the quality of the feedback you received from this person was very useful 5 – 7 if the quality of the feedback you received from this person was ok 1 – 4 if the quality of the feedback received from this person was poor 5

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