PART 1 Brief Description The purpose of the first assignment is to provide you with a vehicle to explore possible business ideas and to select a business to develop through the course. This will be t

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PART 1

Brief Description

The purpose of the first assignment is to provide you with a vehicle to explore possible business ideas and to select a business to develop through the course. This will be the first step toward building a comprehensive business plan that you could use in starting your business.

Submission Instructions

Provide a 500-word response ranking your three ideas based upon the environmental trend scan exercise. Select the one business idea you intend to pursue this semester.

PART 2.

Brief Description

The purpose of this assignment is to prepare a Concept Statement identifying the features of your product/service, target market, benefits or value of your product/service, and who will make up your management team

Submission Instructions

Prepare a Concept Statement of no less than 500 words that address the following concepts:

1.      Product or Service description that details the features of the product or service

2.      Target Market description listing the consumers or businesses who are expected to buy the product or service

3.      Identify the benefits or value of the products or service and how this will add value or solve a problem

4.      Identify the management team you will assemble.

You will receive feedback from the instructor on your submission. In unit 6 you will be resubmitting this as a party of Part 1 of your project.

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