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Need an research paper on zara it for fast fashion. Needs to be 4 pages. Please no plagiarism. From this paper it is clear that information technology has enabled Zara to disrupt existing technology applied in the clothing retail industry by other companies such as Inditex. Zara applies point on sale (POS) to serve its client instead of normal tallying of products at the counter. Zara switched DOS operating system to mouse technique in order to speed up its transaction at the counter. This approach made Zara compete other exiting companies such Gap, H&.M, and Inditex among other clothing companies. The idea was to penetrate the market using a technology, which was not existing. Largely, Zara was able to serve clients in markets, which had competitors.
This study highlights that .Zara was able to acquire more customers in a flooded market. Introduction of unique technology outweigh the preexisting technology thus reducing efficiency of the technology in comparison to the modern technology. For instance, introduction of point on sale operating system influenced the speed of completing transactions at the counter. Its application influences the number of clients willing to buy product from the store because many clients would like to spare time. Disruptive companies introduce products, which increase efficiency and effectiveness. Point on sale is effective because it interpret the price of the product at a glance. It redeems time because it can handle many clients at very short time. Uniqueness in product delivery usually influences consumer behavior in the market.