Marketing Strategy and Planning Tools

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Please respond to the following: “Marketing Strategy and Planning Tools”

  • Determine whether or not health care marketers need to recognize the
    value results from implementing marketing best practices across the
    multiple, varying activities that health care organizations carry out.
    Provide one (1) example of such recognition of value to support your
    rationale. (1 Reference)
  • Evaluate the value of Michael Porter’s Value Chain as a marketing
    strategy and planning instrument for engendering an understanding of
    value-producing activities within health care organizations. Provide at
    least two (2) specific examples of the Michael Porter’s Value Chain
    Model that apply within a health care organization with which you are
    familiar. (2 References)
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