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You are an administrator of a primary care office that serves the homeless population. You are working with your senior leadership and marketing teams to develop a plan to market your services so as to reach as many homeless people in your community as possible. In a PowerPoint presentation, address the following questions:
Who would be the stakeholders you would approach?
What would be the controllable and uncontrollable variables?
- What would your communication plan look like?
- Would you incorporate data? And if so, what type?
- Be sure to include detailed speaker notes for each slide.
Organizational Behavior in Health Care
Borkowski, N. (2011). Organizational behavior in health care. Sudbury, MA: Jones & Bartlett Learning. ISBN-13: 9780763763831 (Available as eBook)Introduction to Health Care Management
Williams, E. S., Savage, G. T., & Stambaugh, D. G. (2019). Quality Improvement basics. In S. B. Buchbinder & N. H. Shanks (Eds.), Introduction to health care management (pp. 137–160). Burlington, MA: Jones & Bartlett Learning. ISBN-13: 9781284156560 (Available as eBook)