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Topic: Lenovo: Building A Global Brand
Please use only the case study as your source. You can cite from it or paraphrase.
The paper should be structured as followed.
(i) Define the main issues of the case
(ii) List possible strategic options for the firm before arriving at your recommendation
(iii) Recommend the best strategy among the above mentioned alternatives with your own
explanation on why
(iv) Present detailed suggestions for implementing your recommended strategy
(Selectively use appropriate data and facts provided with the case)