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International tourism environment
An internal and external assessment of tourism in Greece (2000 words) the report should include: A.The state of inbound tourism to Greece, including tourism demand/market analysis for the last ten years. B.An outline of Greece government’s commitment to tourism (e.g. tourism plan) C. A resource audit, providing a spatial analysis of its key attractions, tourism products and access. D. An analysis of the regulatory, legal and business environments within Greece. Consider how conducive they are for developing tourism. E. Identification of key competitors within the region of Greece. F. An overview of regional agreements and global political issues that have influenced/can further influence tourism development and flows of tourists into Greece. G. Using the above analysis, synthesise the overall strengths, weaknesses, opportunities and threats for Greece.
(This section should include a bar chart analysing the data, the spacial analysis of attractions, zones, and enclaves can be either a map or a table, travel and tourism competitive reports, key competitors and visitor numbers, tourism demand)
Based on findings in part A and B (and with reference to the migration scenario), assess Greece’propensity to develop its current tourism product, and present strategies that Greece’ tourism authority could implement in the destination to remain competitive. Academic concepts and frameworks should underpin your analysis, alongside the use of contemporary data sources (which unless absolutely necessary, should be restricted to data published in the last five years for section B & C)
(Suggestions can include implementing attractions like hedonism in Jamaica, developing an iconic attraction to attract tourists, promoting and branding etc)