International Business Environment –

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choose a particular industry to study and write a report based on the following;
1. Analyse the structure of the chosen industry in a country of your choice, making use of suitable data to illustrate your analysis. Discuss the implications for firms and consumers of the
competitive structure of the industry. Identify and discuss any government policy that affects the industry, identifying reasons why the policy exists and implications for firms (
2. Consider three countries , each belonging to a different world region. Analyse and compare the attractiveness of the three countries as a market for your chosen industry.
3. Consider one company (of your choice) and discuss the entry modes and ownership strategies this company should adopt to enter two selected countries. You should illustrate and justify your
answers using relevant frameworks and theories you are familiar with. Note about choice of countries for the three questions. While you can include the country chosen for Q1 amongst your three
countries selected for

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