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In the role of a marketing consultant produce a marketing research report for the East Midlands Trains
Read these instructions carefully before starting on the exam!
Date: March 16, 2012, Time: 13.00-16.00
Place: oP 3
This exam consists of 30 points. A minimum of 50% is needed for a passing grade. There are
8 questions in this exam, please make sure you have all questions.
Paper glossaries (foreign language – English – foreign language) are allowed. No phrase
books or comprehensive dictionaries are allowed. No other aids are allowed (no translation
devices, no calculators or electronic devices of any kind).
Write in the space provided below each question. Do not turn in extra pages or write on the
blank pages, they will not be read. Write using normal size handwriting. Unreadable
handwriting will be graded accordingly. Your answers to the questions should be clear and
concise and when the course literature is referred to in the questions it is: Murphy, P. E.,
Laczniak, G. R., Bowie, N. E., & Klein, T. A. (2004/2005). Ethical marketing. Upper Saddle
River, N.J.: Pearson Prentice Hall.