Hi, I am looking for someone to write an article on successes of asos Paper must be at least 1500 words. Please, no plagiarized work!

Stuck with a difficult assignment? No time to get your paper done? Feeling confused? If you’re looking for reliable and timely help for assignments, you’ve come to the right place. We promise 100% original, plagiarism-free papers custom-written for you. Yes, we write every assignment from scratch and it’s solely custom-made for you.


Order a Similar Paper Order a Different Paper

Hi, I am looking for someone to write an article on successes of asos Paper must be at least 1500 words. Please, no plagiarized work! This case study report identifies what drives successes at the retailer ASOS with a focus on marketing, consumer research and knowledge, and stakeholder relationships.

ASOS recognizes the importance of marketing and building a positive brand image in its customer audiences. The 16-34-year-old market group is one which is not burdened, largely, with complicated lifestyle obligations such as the high mortgage payment, therefore this group often has more disposable income than others. From the very basic levels of strategic planning, ASOS recognizes the demographic and psychographic trends of its best, potential client group and then seeks fashion offerings that fit these lifestyle trends. Rodoplu (2008) describes psychographic segmentation as the process of identifying with specific lifestyle needs of buyers in order to gain a marketing connection with customers. The 16-34-year-old target group is drawn by more visual elements and celebrity endorsement, therefore the images used on the company’s website are of trendy, youthful-looking models and actors which appeals to this lifestyle need in the youth group. At the strategic level, ASOS recognizes the importance of fully understanding the lifestyle priorities of youth buyers and attempts to highlight all of its online fashion merchandise with flair, vanity, and another youth-oriented appeal. Other retailers that do not understand their clients at the lifestyle level, through psychographic research and segmentation, are trailing behind ASOS because strategic knowledge about buyer groups is not being achieved or fulfilled.

ASOS also recognizes that this youth group is drawn to social networking sites, brought on by the rise of PC ownership both in the UK and abroad and the lure of social connection for this market group. ASOS is on Facebook, Twitter, MySpace.com and Bebo, with this presence clearly advertised on the company’s home page (asos.com, 2009).

Writerbay.net

We’ve proficient writers who can handle both short and long papers, be they academic or non-academic papers, on topics ranging from soup to nuts (both literally and as the saying goes, if you know what we mean). We know how much you care about your grades and academic success. That's why we ensure the highest quality for your assignment. We're ready to help you even in the most critical situation. We're the perfect solution for all your writing needs.

Get a 15% discount on your order using the following coupon code SAVE15


Order a Similar Paper Order a Different Paper