economics paper 13

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In order to succeed in today’s globalized world multinational businesses, need to “think global & act local”.

Discuss the validity of the above statement through the examination of the global strategy of one of the multinational businesses, which is IKEA.

Write 3 pages

The objective is to support your argument on the above statement based on evidence of global strategies for your chosen business.

Ensure that sources used are widely known, independent and reliable (such as national newspapers, UN agencies, governments offices) & quote sources in accordance with academic standards.

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