Deceptive Advertising. Brian Cleary and Rita Burke filed a suit against cigarette market Philip Morris USA, Inc., seeking class-action status for a claim of deceptive advertising. Cleary and Bruke claimed that the “light” cigarettes, such as Marlboro Lights, were advertised as a safer that regular cigarettes, even though the health effects are the same. They contended that the tobacco companies concealed the true nature of light cigarettes. Philip Morris correctly claimed that it was authorized by the government to advertise cigarettes, including light cigarettes. Assuming that is true, should the plaintiffs still be able to bring a deceptive advertising claim against the tobacco company? Why or why not?

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