Assignment #1: The Competitive Environment
Please review the video tutorials in the Learning Activities area before proceeding.
This will be another step in starting work on your Final Project:
Review the scenario Timâ€™s Coffee Shoppe. You will begin to create the foundation for your Final Project marketing plan.
- Describe the competitive environment based on your CPM you completed previously.
- Read the customer surveys in Timâ€™s file cabinet in the Unit 9 simulation.
- Explain how you would revise the 4 Pâ€™s of marketing for Timâ€™s based on the above information and how it will impact Timâ€™s marketing strategy.
Access the Assignment 1rubric. Write a minimum of 4 pages using APA format and citation style which includes the title and references page. Submit your paper to the Assignment Dropbox before the end of this unit.