Marketing manager boost slaes and market share

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Assume that you are a marketing manager for HP Computers. Several competitors have recently begun to cut prices to retailers and also to offer more aggressive channel allowances to boost sales and market share.

  1. What options do you have as a response to the competitive price declines?
  2. What are the risks associated with each of the options?
  3. Assuming HP is the market leader in its category, what response to the price cuts do you recommend?

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