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George Washington University
Master of Professional Studies in Publishing
College of Professional Studies
PSPB 6203 DE- Business of Publishing
Week 4
TITLE BUDGET HOMEWORK
Prepare a Title Budget for the following professional book:
AUTHOR: Arthur F. Blankquist
TITLE: A Course in Elementary Particle Physics
Pages: 400 Trim Size: 6 x 9 Average Discount: 20%
Sales Estimate: 2,000 copies 1st year
Decline by 50% each year after
Publisher gives away approximately 200 copies the first year and 100 in years after initial publication
Returns: 15%
Author Royalty: 10% on net sales.
Plant Cost: Composition $20 / page
Printing Cost: 3,000 copies: $12,000 with additional 100os at $1,800
Cover design: $1000
Cover art: $500
No text illustrations
Note: Your press’s inventory write-down averages 1% of net sales.
Prepare the title budget for the book above and write a brief justification for why you chose the price and print run for this book. The title budget
must have a gross margin of at least 65%. (Fill out the blue cells on the title budget spreadsheet-)
Week 4
TITLE BUDGET HOMEWORK
Prepare a Title Budget for the following trade book:
AUTHOR: Laura R. Peterson
TITLE: Five Reasons Why
Pages:250
Trim Size: 5 x 8
Average Discount: 45%
Sales Estimate: 10.000 copies 1st year
Decline by 50% each year after
Publisher estimates 500 free copies for books life.
Author Royalty: 6396 on net sales
Returns: 25%
Production Cost: Composition $151 page
Cover Design: 32000 including cover art
Printing Cost: 10.000 copies: $20,000
Add’l 1.000: $800
Your press’s inventory write-down averages 1% of net sales.
The publisher says that the book will require a gross margin of 55% to be accepted for publication.
Prepare the title budget for the book above and write a brief justification for why you chose the price and print run for this book. (Fill out the blue
cells on the title budget spreadsheet.)

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