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Assignment Steps

Locate two research studies: one in which the business problem is researched using a qualitative design and the other using a quantitative design. These should be in an industry you are currently working in or are interested in working.

Develop a 1,400-word analysis of the research and include the following:

  • Summarize each of the research studies briefly.
  • Discuss the strengths and weaknesses of each design approach.
  • Discuss the strengths and weaknesses of each sampling approach.
  • Identify the specific situations in which you might choose each of the data collection instruments.
  • Discuss the strengths and weaknesses of statistical analysis use to describe the data.
  • Discuss whether the identified sampling method and data collection approach are appropriate for your own business, industry, or functional area.

Cite a minimum of two peer-reviewed sources not including your textbook.

Format the assignment consistent with APA


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