Social media provides many advantages and opportunities for multi-national businesses to connect with their customers. In responding to the following, reflect on the use of social media to develop the coffee franchises in each country.
- Describe the main driving factors (such as purposes of using social media, how open the culture is to sharing information online (privacy and security), online purchasing behavior, languages other than English being used, and number and types of social media users among the total population) that determine the choice of platforms and content that your franchises should focus on when using social media to communicate with customers in Mexico and China.
- Explain some of the etiquette factors that should be taken into consideration in each country when using social media to conduct business, which is essential for business professionals. Business etiquette and activities make a good impression while using social media. Etiquette is essential for business professionals, and student may address cultural factors that affect social media or common-sense rules of behavior will enhance interactions online.
- Discuss how global technology has changed the way businesses, in this case the franchises, communicate because of the accessibility of Web sites, social media, e-mail, and other forms of technology.