apply factor evaluation matrices as the basis for a strategic management study

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The purpose of this assignment is to apply Factor Evaluation Matrices as the basis for a strategic management study.Using both nonfinancial and financial information, complete an External Factor Evaluation Matrix (IFE), an Internal Factor Evaluation Matrix (EFE), and an analysis of your matrices for the Hershey Company.

Your matrices and analysis should be coherent and defensible representations of Hershey’s SWOT factors.As much as possible, construct SWOT factors that are actionable and data-driven.Weights and ratings should be reasonable and consistent with Hershey’s current situation and positioning in the Food Manufacturing industry.

REQUIREMENTS:

  • Microsoft Word.
  • 4-6 pages (not including title page, abstract page, and works cited page).
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