Stuck with a difficult assignment? No time to get your paper done? Feeling confused? If you’re looking for reliable and timely help for assignments, you’ve come to the right place. We promise 100% original, plagiarism-free papers custom-written for you. Yes, we write every assignment from scratch and it’s solely custom-made for you.
Order a Similar Paper Order a Different Paper
Before you start the assignment, read the pdf file attached: Internet of Things, “How we manage customer relationships”. For insights on how to deal with the assigment. The word document has the requirements on how and what to do.
For this major individual assignment, you as a CRM manager will be creating and mapping the customer experience for a business (YSL). The customer experience can be broken down into these phases from a customer perspective:
Phase I In this project, you must choose a business that you are familiar with, in this case, Yves Saint Laurent. Using observational or interview techniques, primary and secondary research document each stage of the customer experience for at least 2 customers, perhaps more if you have time. Be detailed in your observations.
for the customer experience part, definitely do an excel sheet with a grid.
Phase II After this experience, write an executive summary that covers the following in 2000 words or less.
- Brief overview of the business
- Describe and document the customer experience – compare/contrast customers
- Reflection on what you (as marketing manager) learned about the customer from this experience
- Make a set of recommendations to improve the customer experience.
- You may include a diagram of the customer experience