Course Project – SWOT Analysis, management homework help

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Module 03 Course Project – SWOT Analysis

Strategy formulation requires an objective analysis of the factors that characterize the company’s strategic situation. There are a number of techniques that can be used to create a quick strategic overview of the company. SWOT analysis is an example of such a technique. SWOT analysis is based on the assumption that an effective strategy derives from a soundit” between the company’s internal resources (Strengths and Weaknesses) and its external situation (Opportunities and Threats). A good fit maximizes the company’s strengths and opportunities and minimizes its weaknesses and threats.

For example:

Positive

Negative

Internal Factors

Strengths

  • Technological Skills
  • Leading Brands
  • Distribution Channels
  • Customer Loyalty
  • Customer Relationship
  • Production Quality
  • Management

Weaknesses

  • Absence of important skills
  • Weak Brands
  • Poor Access to Distribution
  • Low Customer Retention
  • Unreliable Product/Service
  • Management

External Factors

Opportunities

  • Untapped Markets
  • Technological advancements
  • Mergers, joint ventures, partnerships, or strategic alliances
  • Socio-cultural trends
  • New Distribution Channels

Threats

  • Changing Customer Tastes
  • Closing Geographical Markets
  • Technological Advances
  • Changes in Government Policy
  • Tax Increase
  • Change in Demographic Structure
  • New Distribution Channel

With the information above and other research, conduct a SWOT analysis on the company you selected. The format presented above should be used for your analysis. Then provide a 1-2 page narrative describing the analysis you conducted.

MUST incorporate a SWOT diagram like above or others attached

Please write / edit to rubric previous paper also attached

Rubric Criteria

Points

Description

1

20

1/3 Page min. or no credit. – Introduce the purpose of the paper, define scope, and discuss your intended direction on overall discussion. Provide a brief summary on how to conduct a SWOT analysis and the overall importance of a SWOT analysis.

2

30

Completes a traditional four-square SWOT chart, using bullet points (not sentences) in each square. Minimum of three clearly distinct and well-researched attributes per square. Note: Four-square chart does not contribute to page length requirement.

3

30

2/3 Page min. or no credit. – Thorough narrative which expands on one (1) bullet points from the SWOT chart while adding detail and context from the conducted research analysis.

4

10

At least two (2) in-text citations from course material. One or fewer citations or no reference receives no credit.

5

10

Meets page requirement, both minimum and maximum, (required APA components e.g. cover page, direct quotes and reference page do not count toward page requirement) and includes APA formatting, correct spelling, punctuation, and grammar.

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