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This week’s case study was costco and sam. Write an essay outlining the various elements of marketing that saw the two companies compete and identify the positive and negative traits in each company. What made costco perform better than sam and what could have been done differently to ensure that costco prevailed over sam. We saw that Costco outperformed Sam, which factors led to this and what could be done to improve CostCo’s competitiveness?

Address these questions in 3 pages.

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