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Sociocultural influences which evolve from our formal and informal relationships with other people exert a significant impact on consumer behavior. These involve personal influences, reference groups, family influence, social class, culture and subculture. Reference pages 100 – 107 of your textbook.
For purposes of this discussion board, you are asked to consider the impact on these influences on your own behavior as a consumer in the educational market. In short, how did these influences play a role in your decision to enroll in Ivy Tech?
Your initial posting should consist of a minimum of 3 paragraphs, and any outside sources that you use must be appropriately cited.
Your discussion should include:
- What impact did personal influences (opinion leadership, word of mouth) have in your decision to enroll in Ivy Tech? Please explain.
- What impact did reference groups have in your decision to enroll at Ivy Tech? Please explain.
- What role did family influence (consumer socialization, family life cycle, family decision-making) have in your decision to enroll at Ivy Tech? Please explain.
- What impact did culture and subculture have in your decision to enroll at Ivy Tech? Please explain.