comprehensive marketing

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In the role of a health care manager, for the final project you will develop and write a comprehensive marketing and communication plan for your fictitious health care organization. The final project will be divided into four parts:

Health Care Organization Profile (Due Module 2)
Communication Plan
Marketing Plan
Community Collaboration Plan

For Part 2 of the final project, you are to develop communication strategies and write a communication plan for your health care organization.

Part 2, the Communication Planshould include the following components:

Types of internal and external communication networks
Stakeholder analysis
Media methods
Tag lines, logos, photos, etc.
Letterhead, newsletters, etc.

For Part 3 of the final project, you are to conduct a market analysis for your health care organization and develop a marketing plan. The market analysisshould address the following:

External environmental analysis
Internal environmental analysis
Strategic choice and strategic goals
SWOT analysis
How will marketing initiatives involve cross-functional team members?
How and when will marketing strategies be evaluated?

For Part 4 of the final project, you are to develop a community outreach plan for your health care organization. The community outreach planshould answer the following questions:

What methods will be used to engage the attention of and involve community members in the accomplishment of your organization’s goals?
How will community diversity issues be addressed?

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