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Complete 6 pages APA formatted article: Identify and compare examples of motivation techniques used within Cadbury’s and Nestle and briefly justify a suitable managemen. Company profiles of Cadbury and Nestle Cadbury limited, founded in 1824 and headquartered in London, is one of the world’s largest candy makers to share 10 percent of the market. It produces and sells confectionary products offering chocolate bags, boxes and tins and chocolate bars and drinks. It is world’s second largest chewing gum makers and has merged to be a multi-million multinational company (Bloomberg Business Week, 2013). Nestle, a food and beverage multinational company headquartered in Vevey, Switzerland, is world’s No-1 food and Drink Company in terms of sales and world’s leader in coffee market. It is world’s top bottled water maker and biggest frozen pizza maker and is one of the most reputed brands name across the world (Hoovers.com, 2013). Objectives and Vision A business organization needs to describe the purpose and major objectives for which the organization exists. Objectives of an organization provide information, direction and inspiration to explicitly outline the future of the firm. The vision of a firm consists of practical ideals that offer certain goals to be accomplished in terms that can be evaluated (Hitt, Ireland and Hoskisson, 2011, p. 18). For Cadbury, quality is its promise as its reputation has been built upon quality and it promises to ensure quality in its six products line- confectionary, candy, desserts, gums, snacks and beverages. Its objectives include delivering superior shareholder returns, managing resources efficiently to ensure growth and achieve high performance. With its vision “to be the biggest and the best confectionery company in the world”, Cadbury always attempts to deliver supreme values and quality so as to become the best and biggest confectionary company in the world (Bloomberg.com, 2013). Nestle promises ‘Good Food, Good Life’ to provide best tasting, fresh and nutritious choices in a different segments of food and beverage to its targeted markets. Nestle’s objective is to become the leader in nutrition, health and wellness trusted by all its stakeholders (Nestle, 2012). Its vision is to ‘be a leading, competitive, nutrition, health and wellness company that delivers improved shareholder value’ (Nestle.co.za, 2013). Organizational Culture and Structure Organizational structure in a firm designates formal relationship including number of levels in the management hierarchy and grouping together of individuals in to departments to ensure effective communication, coordination and integration of efforts among departments (Daft, 2010, p. 90). Organizational culture is a system of shared values, beliefs and assumptions that are established in an organization so as to influence and motivate people towards achieving the desired goals. Cadbury employs more than 4500 employees in over six countries. In 2009, the company has eliminated the regional structure to operate seven business units and leverage the category leadership across its markets. At Cadbury, the board of directors plays vital roles and responsibilities for overall management and performance and for the approval of long-term objectives.