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Proposal Title

Student Name

Course/Number

Due Date

Faculty Name

For class assignments, proposals can include an APA cover page as well as a reference page if sources are used. APA

style does not provide direction for a proposal, therefore this sample is

comprised of practical elements from an APA-formatted paper as well as content that would be found in a formal internal

proposal.

Using your assignment directions as a guide, consider the audience of your

proposal. Are you making a proposal to your supervisor or another leader within your organization? Or, are you writing a

proposal for a potential external client? A simple internal proposal, as modeled in

this sample, will generally be less complex and detailed than a proposal for an external customer, which may require additional research. The requirements of your specific assignment will dictate the

extent of the detail, background, and supporting data you include in your

proposal.

2

Proposal Title

The introduction of a proposal should state the problem succinctly and indicate a

proposed plan of action. The level one heading, below, can sum the problem up in a word or two.

Problem

The next few paragraphs will outline a detailed account of the problem and will include

any pertinent details associated with the problem.

Recommendations

This section of the proposal will include the recommended solutions. List between three

and five possible solutions, more or less, depending on the parameters of your course assignment.

Conclusion

The conclusion of the proposal will indicate a plan to meet and discuss the proposal

further and a desired timeline for doing so.

What is the purpose of your proposal? A proposal should answer the following questions:

 What is the problem?

 What do you plan to do?

 What are the benefits of your plan?

 How will you implement your proposal?

 What are the next steps?

Tone matters – The tone of your proposal should convey professionalism,

positivity, and confidence. Above all, your proposal should be persuasive.

3

References

The reference page always begins on the top of the next page after the conclusion. Eliminate this

section if your proposal does not use references.

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