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Read the case “” and answer the following questions in a single Word document.
- Analyze the impact of the firm’s general environment. Highlight the global segment, economic segment, demographic segment, physical segment, political/legal segment, and sociocultural segment.
- Perform an internal analysis to identify the firm’s strengths and weaknesses.
- Based on the materials available to you, recommend an international corporate-level strategy for the firm and explain its rationale. Also identify the firm’s strategic options for entering the China market and focus on the available entry modes. Which mode of entry would you recommended? why?
Format Requirement: Papers are to be no more than three pages in length, US letter size paper, single-spaced with one-inch margins all around and 12 point Times New Roman font. Papers not in compliance will be penalized 20% of the score.