write a case study by reading the following Godrej Nature’s Basket (GNB), a gourmet grocery and… 1 answer below »

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write a case study by reading the following Godrej Nature’s Basket (GNB), a gourmet grocery and fresh food store in India, used PR to launch an offline and online campaign using brand alliances and consumer engagement. GNB had to avoid media saturation, differ from other innovative industry members and target its niche set of customers. The campaign featured a meet your mentor programme, a fresh food theatre, a presence at Vikhroli Cucina, a food blogger’s networking event, and used social media to interact with consumers in real-time. GNB earned over 21 lakhs of earned media; reached 50k through consumer engagement, PR and influencer community reach and achieved a total of 45 brand tie-ups with celebrity chefs, restaurants, corporates and influencer groups.

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