Diablo Valley College Stihl and the Use of the Amazon Marketplace Paper

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1. What are pros and cons of Stihl using the Amazon Marketplace to sell its tools?

2. Based on your analysis, what would be your recommendation to Stihl on whether to use the Amazon Marketplace?

3. Might any changes in situation – such as increasing competition, change in product quality, or change in its customer base – lead you to reverse your recommendation or call for a different approach?

The paper should be no more than three single -spaced pages long (roughly one page for each question), with the font type of

Times New Roman, the font size of 12, and 1 inch page margins.

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